Sophie Frères is the Co-Founder and CEO of LiSA, a Live and Social Shopping Solution. She also works as a Visiting Lecturer on Social and Live Commerce at the Columbia Business School. Prior to her current company Ms. Frères already co-founded other companies focusing on horse accessories and digital shopping. She started her career for Metro, where she stayed for 8 years and worked as Head of Business Innovation Digital Point-of-Sale as her last role. Ms. Frères holds a bachelor’s degree in Management and Systems from the City University of London and an MBA from WHU.